Friday, March 25, 2011

My first success

Today my campaign for the improvement of English usage had a small success. It didn't turn into financial reward but, nevertheless, it was a small step towards my goal. I received an email reply from a woman at the company with the misspelled word on the oven chip packet. I was a bit confused about the email at first, because the correspondent was asking for the barcode. I emailed that and received another email asking whether the packet ingredients included canola oil or beef fat. I answered that question as well. The next email explained that those facts had clarified it was a spelling error on the new packets. She concluded: "I have found the error on our new packaging and currently being addressed by our marketing & design team." To me, the English in that sentence is seriously weird (not to mention the annoying use of the amphersand). But you get used to that in emails, so I'll let it slide on this occasion. My interpretation of the email was that the error I had pointed out would be fixed. Sadly, the email was not accompanied by an offer of thanks, payment or free oven chips. My campaign continues.

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