Yesterday I emailed the company with the misspelling of occasionally on the oven chips packet, to give them the benefit of my spelling expertise. I was seriously impressed with their website. It's the best I can remember seeing in a very long time. The website's 'contact us' page insisted I would receive a reply before I could say 'custard square'. Sadly, this has not occurred. I could have made and eaten a substantial number of custard squares in the time it's taken them to fail to reply. However, I chose not to walk that fateful path at this stage. I am a very accomplished custard square maker (that's vanilla slice to some of you), but I can't take all the credit. The recipe I use in the well-thumbed Edmonds Cook Book in my pantry is so easy that any fool with a pot and a wooden spoon could succeed - especially when you do as I do and use pre-made, pre-rolled, pre-squared pastry. However, I digress...
So the point is, I have not received a reply. Perhaps I never will. Today I tried to email another website about an errant apostrophe or two which boiled my blood. The misuse of the apostrophe can cause problems in my behaviour and this was a prime example - you're instead of your. Come on people! It's not that difficult.
The thing is, the company has not received my well spelled suggestion for a change to its FAQs page. I know this because I got a strangely named 'daemon' message purporting to have failed the delivery of the message despite numerous attempts. So, as well as using unnecessary apostrophes, this well-intentioned company has a FAQs page with a section for making comments which I can't access. I have no further comment at this stage. (sighs and returns to other, more pressing, duties...)
Back again... While I was engaging in other pressing (paid) duties, I found another website with little understanding of the use of the apostrophe. This was a travel website and was actually really well written by someone who may or may not have had English as their first language. However, the person in question was inconsistent in their use of apostrophes. So, in keeping with my new endeavour, I emailed the information officer listed in the contacts and offered my services. I await a reply. This time, there was no mention of custard squares.
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